Running time 1h 30min | Directed by Sarah Kerruish & Matt Maude | USA | Documentary


Click showtimes to purchase tickets

Friday, May 31, 2019
7:00 | 9:00 p.m.

Saturday, June 01
5:15 | 7:30

Sunday, June 02
5:15 | 7:30

Monday, June 03
7:15 | 9:15

Tuesday, June 04
7:15 | 9:15

Wednesday, June 05
7:15 | 9:15

Thursday, June 06
7:15 | 9:15

Not Rated

Multi-award winning feature documentary General Magic is the untold tale of how a great vision and epic failure changed the world.

The ideas that dominate the tech industry and our day-to-day lives were born at a secretive Silicon Valley start-up called General Magic, which spun out of Apple in 1990 to create the “next big thing.” General Magic shipped the first handheld personal communicator (or “smartphone”) in 1994. The film combines rare archival footage with powerful honesty from the “Magicians” today, reflecting on the most influential Silicon Valley company no one has ever heard of.

Featuring Steve Jobs, Michigan native Tony Fadell, John Sculley, Megan Smith, and Andy Hertzfield along with other creators of the iPod, iPhone, Android, and eBay, this is the story of one of history’s most talented tech teams, who after a great failure, went on to change the lives of billions. (c)Gravitas Ventures

Official Selection —

  • Tribeca Film Festival
  • Sidewalk Film Festival
  • Napa Valley Film Festival – Winner, Best Documentary
  • Williamsburg International Film Festival – Winner, Best Documentary
  • Palm Springs International Film Festival
  • Red Stick Digital Future Festival
  • Cleveland International Film Festival

As a literal origin story about how we live today, it’s a captivating history lesson with global appeal..
Nick Schager | Variety | Full review

Poignant, entertaining and full of life lessons from the small and personal to the universal..
Charlie Fink | Forbes | Full review

It’s all informative, but the biggest kick is giggling at the key players’ startlingly accurate predictions of the kind of world we’re now living in.
Jason Bailey | Village Voice | Full review